IGA has appointed industry vet Nicole Bilzerian to the newly created position of Executive Vice President at Geffen. In her new role, Bilzerian will oversee and expand marketing operations at the revitalized label, working alongside EVP/GM Lee L’Heureux who came to Geffen earlier this year.
Geffen has had a recent hot streak with several of its partners including Alamo’s Rod Wave and Lil Durk, along with developing acts J.I The Prince of N.Y and Ann Marie.
"Over the last seven years Nicole has proven to be an invaluable part of the team at Interscope," said IGA Chairman and CEO, John Janick. "We look forward to Nicole bringing her marketing expertise and deep relationships within the industry to Geffen, a label that continues to be an important launching pad for artists and partnerships."
Bilzerian joined IGA’s Marketing Department in 2013 before being promoted to SVP, Head of Urban Marketing. She began her career in 2004 at Jive Records in NYC.
"Over the last six years I’ve had the honor and pleasure of working with one of the most talented marketing teams in the business," said Bilzerian. "I look forward to expanding marketing operations at Geffen and working alongside Lee to support the label’s vibrant roster and growing list of diverse partnerships."
