Monday, December 14, 2020
Ramon Alvarez-Smikle will oversee digital-marketing efforts across
Interscope’s roster of hip-hop and R&B/soul artists in the newly created position of Senior Vice President, Head of Urban Digital Marketing.
Alvarez-Smikle, who was named Senior Director Digital and Content Marketing last year, reports to
Gary Kelly, Chief Revenue Officer/Global Head of Streaming & Strategy at
Interscope Geffen A&M.
“Ramon is both highly strategic and enormously creative in his approach to digital marketing,” Kelly said. “He’s been a key player on the Interscope team and we are happy to have him take on an even larger role within the company.”
Alvarez-Smikle joined IGA in 2016. Since then he's spearheaded digital-marketing campaigns for artists such as
J. Cole,
Playboi Carti,
6LACK,
Juice WRLD and
Benny Blanco. Before coming to Interscope, Alvarez-Smikle served as Music Partnerships Manager at Shazam, where he helped expand label and artist relations for the company.