Warner Music Group and
Spotify will develop a series of original podcasts built on stories about WMG’s hit songs, artists and songwriters.
The news follows Warner Music Group’s recent launch of
BLK in America podcast by
Topsify, which sees Black artists such as
Rico Nasty,
Chaka Khan and
Keedron Bryant discussing what it means to be Black in America.
“Podcasts provide an opportunity to unlock value for artists and songwriters by delivering fresh and unique stories to music to fans across the globe,” said
Oana Ruxandra, EVP, Business Development and Chief Digital Officer, Warner Music Group.
Courtney Holt, VP Global Studios & Business, Spotify, said: “We look forward to helping them leverage the power of podcasting to forge a deeper connection with fans.”
WMG’s podcasts include
Duran Duran’s
WHOOOSH! curated and hosted by
Simon Le Bon; the
Prince official podcast;
Robert Plant’s
Digging Deep; the
Good Ol Grateful Deadcast;
Warner Chappell Music’s
Final Sessions, a series chronicling the long and fascinating narrative behind the release of
Losst and Founnd, the album of final recordings from
Harry Nilsson.
