Live Nation has launched a new division focused on electronic music events in the U.K., Electronic Nation, to be led by Cream MD Scott Barton.
Alongside the LN-owned Creamfields and Steel Yard events, the division will focus on expanding offerings of all electronic music genres in Blighty.
Barton’s aim for Electronic Nation is to build upon Live Nation’s continued expansion into the electronic arena, with the aim of connecting big name dance acts to more fans across the U.K. through tours and festivals. “We have a dedicated team who work hard to connect fans to electronic music events across the U.K.,” he said. “As the scene continues to grow, the knowledge and experience we have is key to our success."
Live Nation has launched a new division focused on electronic music events in the U.K., Electronic Nation, to be led by Cream MD Scott Barton.
Alongside the LN-owned Creamfields and Steel Yard events, the division will focus on expanding offerings of all electronic music genres in Blighty.
Barton’s aim for Electronic Nation is to build upon Live Nation’s continued expansion into the electronic arena, with the aim of connecting big name dance acts to more fans across the U.K. through tours and festivals. “We have a dedicated team who work hard to connect fans to electronic music events across the U.K.,” he said. “As the scene continues to grow, the knowledge and experience we have is key to our success."
