Black River’s Kelsea Ballerini has been named the new face of COVERGIRL.
As part of the multi-year deal, Ballerini will also be the face of a yet-to-be-announced collection from the brand, which arrives later this spring. She joins a long list of previous COVERGIRLS, including Katy Perry, Rihanna, Taylor Swift and more.
“Makeup is another creative outlet for me, and I’ve always said if I wasn’t doing music, I would probably be a makeup artist! I’m excited and honored to partner with COVERGIRL, and I can’t wait to share more about my favorite products from the brand,” said Ballerini.
“We’re so excited to have Kelsea join an iconic line up COVERGIRLs who share the same passion for accessibility, inclusivity and individuality,” added Stefano Curti, Chief Brands Officer, Consumer Beauty, at Coty, home to COVERGIRL.
The partnership arrives after the Grammy-nominated and multiple ACM and CMA-winning artist made history as the only female country artist to log three consecutive #1s from a debut album, adding to her combined seven chart-toppers at Country radio.
Black River’s Kelsea Ballerini has been named the new face of COVERGIRL.
As part of the multi-year deal, Ballerini will also be the face of a yet-to-be-announced collection from the brand, which arrives later this spring. She joins a long list of previous COVERGIRLS, including Katy Perry, Rihanna, Taylor Swift and more.
“Makeup is another creative outlet for me, and I’ve always said if I wasn’t doing music, I would probably be a makeup artist! I’m excited and honored to partner with COVERGIRL, and I can’t wait to share more about my favorite products from the brand,” said Ballerini.
“We’re so excited to have Kelsea join an iconic line up COVERGIRLs who share the same passion for accessibility, inclusivity and individuality,” added Stefano Curti, Chief Brands Officer, Consumer Beauty, at Coty, home to COVERGIRL.
The partnership arrives after the Grammy-nominated and multiple ACM and CMA-winning artist made history as the only female country artist to log three consecutive #1s from a debut album, adding to her combined seven chart-toppers at Country radio.
