Thursday, September 27, 2018
LaTrice Burnette has been appointed Executive Vice President and General Manager of
Island Records. She will be based in New York and report directly to Island President
Darcus Beese.
Burnette joins the Island after eight years at
Epic Records, most recently as Senior Vice President of Marketing, where she oversaw campaigns for
Future,
DJ Khaled,
Travis Scott and others.
“When I had the opportunity to meet with LaTrice and discuss my vision and her ambition, it was crystal clear that LaTrice is the future of the new generation of Island Records,” Beese said. “She will be an invaluable new member of the senior team.”
Burnette’s career began at
Roc-A-Fella Records and included stops at
Atlantic,
Asylum and
Bad Boy.
“I am absolutely thrilled to join the family at Island Records, a label rich in culture and a place where true artistry, artist development and most of all, music, reign supreme,” Burnette said. “I’m excited to dive into Island’s culture and continue to open up the roster to hip-hop, urban and R&B genres.”