"ME!": COMPARE
AND CONTRAST

Let’s take a look at how Taylor Swift's new single "ME!" is performing in comparison to some of the year's biggest singles in their debut weeks.

Look for Swift to make up ground in sales—she just added a singles collection on her website, offering vinyl and CD singles—and expect a boost from her upcoming primetime performance on the BBMAs on Wednesday.

Spotify U.S. Streams

U.S. SPOTIFY STREAMS	Ariana Grande "7 rings"	Billie Eilish "bad guy"	Jonas Brothers "Sucker"	Taylor Swift "ME!"	J Cole "Middle Child"
Day 1	3.8m	2.9m	3.1m	3.6m	3.7m
Day 2	3.9m	2.6m	2.3m	2.0m	3.8m
Day 3	3.3m	2.2m	1.9m	1.5m	3.0m
Day 4	3.4m	2.6m	2.0m	1.5m	2.5m
First week total	54,571,000	30,094,000	26,876,000	28-32m*	33m

Spotify Global Streams

GLOBAL SPOTIFY STREAMS	Ariana Grande "7 rings"	Billie Eilish "bad guy"	Jonas Brothers "Sucker"	Taylor Swift "ME!"	J Cole "Middle Child"
Day 1	8.5m	7.0m	5.1m	7.9m	5.2m
Day 2	9.4m	6.7m	4.5m	5.2m	5.6m
Day 3	8.6m	6.0m	4.2m	4.3m	4.8m
Day 4	9.4m	7.2m	4.7m	4.6m	4.0m
First week total	71.4m	50.3m	34.6m	***	32.7m

First week consumption

U.S	Ariana Grande "7 rings"	Billie Eilish "bad guy"	Jonas Brothers "Sucker"	Taylor Swift "ME!"	J Cole "Middle Child"
First week song activity	510k	228k	291k	365-425k*

*Projection on all platforms