The scuttlebutt is that
Taylor Swift’s
Lover can chalk up another milestone: first-week sales north of 1 million in China.
The
Republic set’s triumph follows in the wake of news that Chinese behemoth
Tencent is wrangling a 10% stake in parent company
UMG—with an option to acquire a bigger piece—so it’s fair to assume that the powerhouse bow by the House of
Grainge’s flagship superstar is reflective of growing access and influence in this gigantic market.
The big Chinese action on
Lover accompanies a killer U.S. first week; the new set has overperformed—especially on streaming services—and insiders now say a chart debut as high as 900k is very possible. Taylor remains a force of nature and has been working every conceivable lever to guarantee this success.
In a related story, Chinese parents are said to be nonplussed at having their children yelling “You need to calm down” at them.
