Thursday, January 9, 2020
Polydor/
Interscope’s
Celeste has been crowned winner of the
BBC Sound of 2020, adding another coveted accolade to a growing surge of recognition alongside her
BRITs Rising Star crown.
It's also another win for
Universal U.K. imprint Polydor, which has been on a hot streak lately.
Celeste—a British/Jamaican soul singer—joins the likes of
Adele,
Sam Smith and
Ellie Goulding in achieving the double-win of Sound Of as well as well as Rising Star (previously Critics' Choice). She was one of three Polydor artists in this year's BBC Sound Of Top 5 alongside Interscope’s British artist
Yungblud, who came in at #3, and Irish rock group
Inhaler, who were placed at #5.
Universal had four out of five acts in the shortlist as
Island-signed band
Easy Life was #2. London singer/songwriter
Joy Crookes (
Relentless) came in at #4.
BBC Radio 1 DJ
Annie Mac, who has supported Celeste on her show, said, "Celeste is a phenomenal talent, a voice that does not come around often and when you are exposed to it, is impossible to ignore. I have received countless emotional texts from listeners who have had to sit in their car and lose themselves to her song ‘Strange’ before carrying on with their evening. Her songwriting is personal and poignant but with universal appeal."
Polydor has enjoyed a purple patch for breaking new acts under the reign of co-Presidents
Tom March and
Ben Mortimer: The label had seven entries in the U.K.'s Official Charts Top 20 biggest debut albums of 2019. Those came from
Billie Eilish,
Jax Jones,
Sam Fender,
Mabel,
Summer Walker,
Ella Mae and
Becky Hill.
On the heels of the win, Interscope released her single "Stop This Flame" in the U.S.