As
Bad Bunny makes a #2 debut, let's take a look at how the 2020 year-to-date U.S. Latin marketshare breaks down. This sector is becoming increasingly important, as foreign-language art—led by K-Pop, Latin music and
Oscar-winner
Parasite—is being consumed in the U.S. like never before.
SME and
UMG control 80% of the pie.
Sony Music leads with a comfortable 47.4%. Bad Bunny has emerged as SME's—and the entire genre's—breadwinner, while other emerging streaming acts like
Rosalía,
Ozuna,
Maluma,
Farruko,
Anuel AA and
Nicky Jam add to Sony's dominance. Veteran acts
Romeo Santos and recent
Super Bowl Halftime winner
Shakira are also on
Sony Latin, helmed by
Afo Verde.
Universal is close behind with 36.4%, where key acts
J Balvin,
Sech,
Lunay,
Jhay Cortez and
Karol G are currently leading the way. Latin superstars
Daddy Yankee,
Luis Fonsi,
Juanes also call
UMLE home.
