Lady Gaga appeared on
Jimmy Fallon,
Jimmy Kimmel and
Stephen Colbert's late night shows on 4/6 to raise awareness for
One World: Together at Home,
Global Citizen and the
World Health Organization's all-star benefit special announced yesterday, which will air on
NBC,
ABC,
CBS and
iHeartMedia on 4/18.
While on Fallon's
Tonight Show, she connected with
Apple CEO
Tim Cook via FaceTime, who confirmed a $10m donation to COVID-19 relief efforts, in addition to the $35m Gaga has already helped raise for WHO's COVID-19 Solidarity Response Fund during the last week.
Earlier that evening, Gaga issued a "Call for Code," making an urgent appeal to the world’s 24m tech developers to innovate life-saving COVID-19 solutions as part of the
UN Human Rights-supported initiative,
IBM's
2020 Call for Code Global Challenge.
In a video message tweeted to IBM, Gaga read her plea, aiming to enlist the world’s brightest tech minds to take on the greatest crisis of modern times:
“To all of the developers, problem solvers, innovators, we need you right now during COVID-19 more than ever, your time, your talent, to use technology and data to change the world before the world changes us... So I’m asking you to answer the call, build a solution that fights back, that saves lives. I may have the voice but you’re the tech rock stars.”
Developers are being asked to fast-track first submissions of solutions by 4/27, with a focus on three areas: crisis communications, ways to improve remote learning, and how to inspire cooperative local communities.