I.B. Bad
As was noted in
a previous installment, the worldwide pause in touring hs caused many superstars to delay their new releases, opening up a lane for newer artists. If you're looking for evidence of increased oxygen in the market for developing acts, look no further than developments at
Interscope, as
Todd Moscowitz,
Joie Manda,
LVRN and
TDE continue to put acts on base with singles and doubles alongside home-run hitters like
Kendrick Lamar,
DaBaby and
Juice WRLD—while
Darkroom’s
Billie Eilish has fully broken the mold for Team
Janick. But what will happen with
Gaga and her tour?
Or consider
Quality Control’s
Coach K and
P, as they tee up the next
Lil Baby or
Lil Yachty for
Barnett’s Tower as
Halsey reigns on while
10K continues to add its fuel to the mix with
Surfaces breaking, and
Jeff Vaughn (bred for stardom by
Mike Caren) get his shot at the big time. But what will happen with
Sam Smith and his tour?
Ron Perry and his
Columbia team have been killing with one hit streaming act after another since
Lil Nas X exploded on the scene; as
Harry Styles achieves new worldwide success, Big Red has shattered the ceiling with the breaking of Arizona Zervas’ “Roxanne” at radio, while Powfu gets ready to go the distance. But what about
Adele and Beyoncé?
Monte Lipman’s young turks
Adelson,
Arnold and
Swirsky, meanwhile, have a contender to break into the ferocious batting order of
The Weeknd,
Post Malone,
Drake,
Taylor Swift and
Ariana Grande, as BENEE shows signs of a major run. But what about Taylor?
RCA seems to have developed
Doja Cat into a true act, with
H.E.R. (who got a huge TV look on the Grammy Salute to
Prince),
Lucky Daye and
Normani poised for the next level; but what about
P!nk?
Def Jam’s
Jhené Aiko also appears on the verge of bigger things. But what about
Rihanna?
21 Savage,
Future and
Travis Scott make
Epic a big streaming factor, with Scott busting out a brand new single with
Kid Cudi and a big
Fortnite event to seize the narrative.
