Cat Kreidich, who joined ADA Worldwide at the end of last year, has been upped to President of Warner Music Group’s independent label and artist services arm.
Formerly EVP, she is based in New York and reports to Warner Recorded Music CEO Max Lousada. She succeeds Eliah Seton who, after over a decade with WMG, has taken a new role outside the company.
“In the short time since Cat’s return to ADA, she’s already inspired everyone with her passion and creativity, her deep devotion to the indie community, and her wide-ranging global expertise,” Lousada said. “She’s the ideal choice to lead ADA into the future.”
Kreidich, who joined ADA from Sony Music and The Orchard, will oversee ADA, the Asylum label, and Level, WMG’s platform for unsigned artists.
Lousada added: “I’d also like to say a massive thanks to Eliah for his commitment to the evolution of ADA into the world leader that it is today. Throughout his time at WMG, he’s helped guide the company through many transformational moments. He’s done an amazing job and he leaves with our deepest gratitude and support.”
