Spotify has launched
Frequency, a global initiative celebrating Black art, entertainment, creativity, culture and community, both on and off the platform. Through the rollout of new content, cultural partnerships and an ambassador program, Frequency aims to further connect the Black community to upcoming and established Black creators.
The full slate of offerings includes a $50k scholarship fund for Black college students; a songwriting camp; playlist franchises like
This Is Frequency,
House Party and
Ripple Effect; podcasts; and off-platform content series
ASCENT, which captures a day in the life of content creators with a growing social presence.
Frequency builds on Spotify's recent initiatives to honor Black culture such as
Black History Is Happening Now and a
commitment to invest further in Black creators through its $10m Racial Equity Donations & Giving Program.
Visit the Frequency hub
here and learn more
here about the team behind it, which spans Head of Hip-Hop and R&B, Artist & Label Partnerships,
Sydney Lopes, Associate Music Marketing Manager
Francine Tamakloe, Global Music Marketing Lead
Ryan Chappell, Hip-Hop and R&B Manager, Artist & Label Partnerships,
Kimmy Summers, Music Editorial, Head of R&B
Mjeema Pickett, Supervising Creative Producer
Dfiza Yador and Black Music + Culture Editor
Domo.
