Tuesday, February 22, 2022
EMPIRE founder/CEO
Ghazi has announced the launch of
EMPIRE Africa, with three execs spearheading its hub in Lagos, Nigeria: VP Market Development
Ezegozie Eze Jr., Regional Head West Africa
Kareem Mobalaji and Project Manager
Titilope Adesanya.
Eze, Mobolaji and Adesanya will broker talent partnerships and promote artists in Western Africa and the continent at large.
The news comes after several high-profile EMPIRE releases in Africa, including
Fireboy DML's hit single "Peru" f/
Ed Sheeran,
Olamide's
Carpe Diem and
Burna Boy's
Twice as Tall (distributed by EMPIRE in Africa).
Eze most recently served as GM of
Universal Nigeria, where he was instrumental in developing
UMG's growth strategies in Western Africa. A marketing and A&R exec, Mobalaji has worked with
WizKid, Burna Boy and
Tiwa Savage, among others. Adesanya, who's done stints in music journalism and marketing, comes to EMPIRE Africa from digital-distribution company
Africori.
EMPIRE Africa has already entered into strategic partnerships with several rising acts and entities in the region, including Olamide's
YBNL label, home to Fireboy DML,
Afro B,
Zlatan,
Wande Coal and
Patoranking.
