Just as they kicked off their 2022
DNA World Tour, the
Backstreet Boys teamed up with the global messaging, social and banking app
WeChat to give fans in China a free livestream performance.
Executive-produced by
East Goes Global and sponsored by
Lincoln, the 6/24 free event pulled in a record-breaking 44.2m viewers for the
Ron Laffitte-managed quintet’s performance. It's the most-viewed show on the platform to date.
During the nearly two-hour set, BSB surprised fans by bringing out Irish boy band
Westlife, who mounted the first Western WeChat performance (28m viewers), in December 2021. Their duet of "My Love" is currently the #1 trending topic in China.
"Being able to perform for our fans in China and bring our show to all of these homes at once is truly amazing. We appreciate WeChat for making this happen and Westlife for joining us," said Backstreet Boy
Nick Carter.
