AWAL has made an investment in South Asia with the acquisition of Mumbai distribution company
OKListen, whose founder and CEO,
Ijay Basrur, has been named AWAL's head of India and South Asia. He will report to AWAL CEO
Lonny Olinick and
Sony India Managing Director
Vinit Thakkar.
Said Olinick, “The independent music community across the region is full of potential. Together with Vijay, I look forward to AWAL becoming a true creative hub for India and South Asia’s independent artists, with resources dedicated to developing careers committed to creator integrity and global success.”
Basrur commented, “It’s a privilege to join AWAL and spearhead the next chapter for the company and its global roster in the region. AWAL is already well known in the region for helping artists at any stage of their careers. I look forward to bringing AWAL’s expertise and global reach to our creators and developing the next phase in their careers.”
"OK, listen," along with "Sorry, speak up," are popular statements on
HITS Zoom calls.