On his call with stock analysts, he also discussed AI, price increases at DSPs and WMG’s deal with Tik Tok.
The latter covers the main TikTok app, the rollout of the subscription service TikTok Music, the video-editing app CapCut and TikTok’s Commercial Music Library. “This deal features improved monetization per MAU that is comparable to that of other ad-supported DSPs, fully recognizing the value of our music and how critical it is to engagement on the platform,” he said.
As for AI, Kyncl offered, "We're leaning in, moving fast and working with a network of partners, including both generative AI engines and distribution platforms.” He singled out the use of AI for videos by Disturbed, Riton and Linkin Park, sync deals involving the use of Sammy Davis Jr. and Maria Callas vocal performances and a duet between Costa Rica’s Pedro Capmany and his late father, Jose Capmany. “With the right framework in place, AI will also enable fans to pay their heroes the ultimate compliment through a new level of user-driven content, including new cover versions and mashups,” Kyncl continued. "AI is unquestionably one of the most transformative forces in human history. Nonetheless, this technology shift is more familiar terrain than first meets the eye. Like many technologies before, it presents massive opportunities for human creativity and innovation.”
Kyncl applauded the recent price increases announced by Spotify, Tidal and YouTube before reflecting on Netflix's pricing trajectory, which started around $20, dropped to $7.99 and most recently pushed to around $19. “I’m not suggesting that we go to $19 today,” he said, noting that WMG does not have a new deal with Spotify. “[Netflix’s] level of innovation around price is incredible. DSPs in the music space will begin at the same pace. We’re not in a relationship with consumers here; DSPs are. But we obviously want to make sure we’re working collaboratively.” WMG CFO Eric Levin added, “The market’s adoption of subscription price increases combined with the ongoing evolution of our key partnerships gives us tremendous optimism for the future of streaming growth.” WMG's stock rose 7% to $32.72 Tuesday after its third-quarter profit and revenue beat analyst estimates of $1.47b.