Friday, September 8, 2023
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Now it can be told:
Brandon Creed has signed
Demi Lovato to his
Good World Management.
Lovato’s exit from
Scooter Braun’s roster—along with
Justin Bieber,
Ariana Grande and other acts—as the
HYBE America CEO transitions out of the management business has been a key topic in the rumor mill for some time.
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The news comes just ahead of Lovato’s brand-new
Island set,
REVAMPED (due 9/15), which will feature rocked-up renditions of her hits. The star will introduce the world to the project on the
MTV VMAs stage on 9/12—she has two noms for her song “Swine.”
We note that Lovato will still be repped by CAA, with
Rob Cohen at
Carroll Guido Groffman Cohen Bar Karalian continuing to handle legal.
Creed is certainly having a moment. The
Barbie soundtrack—produced by
Mark Ronson,
Kevin Weaver and
Brandon Davis and on which Creed is credited as a co-producer—is dominating DSPs and features a big track by Good World artist
Charli XCX. Meanwhile,
Troye Sivan, another act in the manager’s stable, is going great guns with single “Rush” ahead of his October album drop. Good World is also now co-managing
Normani with
Lydia Asrat.
In a related story, Brandon wishes we would stop calling him.