Warner Chappell Music has tapped Jessica Entner for the newly created role of vice president, Creative Sync Strategy. She will focus on business development, partnering with stakeholders to understand WCM writers’ creative goals and working directly with agencies and brands to showcase focus areas of the publisher’s catalog.
Based in Los Angeles, she’ll report to WCM SVP, Sync and Creative Services Keith D’Arcy and collaborate heavily with EVP, Global Synchronization and Media Original Music Rich Robinson, who said, “The media landscape is changing, and the creative needs of our clients in advertising, branding and promotion are changing with it. Jessica is the perfect person to work with both our music partners and our songwriters to navigate these shifts and deepen the strategic relationship between music creators and brands.”
Entner’s career started at Maverick Publishing in 1999. She's also worked as a freelance on-set production manager. In 2003 she moved into ad-music production and supervision at Elias Arts. In 2016, she founded JEM, a music company focused on guiding creative strategy and production for advertising agencies and brands.
