Peso Pluma and
Carin León have
landed milestone billing on the
Coachella lineup. The former earned the highest position ever for a Latin artist's debut in Indio, while the latter becomes the first Spanish-language act booked at both
Stagecoach and Coachella.
One could make the case that Peso Pluma, repped by
George Prajin, scored the highest billing ever for a new act with his #2 position on the two-weekend festival's Fridays. The Mexican phenom was virtually unknown before 2023.
León,
repped by manager
Jorge Juarez, will be spending the entire month of April in the desert (surely a mixed blessing weatherwise), with an impressive dual booking at
AEG's
Empire Polo Club outings.
Also nabbing a runner-up headlining slot is reggaeton vet
J Balvin, who's gearing up for a major return in 2024. Just a few years ago the
UMLE hitmaker was Latin music's most-streamed artist.
Argentine DJ-producer
Bizarrap is also
making a splash with his first major U.S. festival date. He appears on Friday's second line, as does his most recent collaborator,
Young Miko (
Capitol/
The Wave Music Group). The strong placements further confirm the burgeoning status of these buzzworthy global artists.
Santa Fe Klan, booked by
33 & West's
J.J. Cassiere and now repped by Prajin, has been tapped for a mid-tier slot on Saturday. The Mexican rapper just completed a U.S. tour, filling theaters and even arenas in some markets.
