Monday, September 9, 2024
Kendrick Lamar's victory lap continues. After a highly publicized beef with
Drake, which included Kendrick's #1 single "Not Like Us," the
pgLang/
Interscope artist has been booked for the
Apple Music Super Bowl LIX Halftime Show. Produced by
Roc Nation and
Jesse Collins Entertainment, the show will air live on 2/9 from New Orleans.
Kendrick made the announcement on Sunday (9/8) via
Instagram and encouraged his fans to join him in the Big Easy. He added in a statement, “Rap music is still the most impactful genre to date. And I’ll be there to remind the world why. They got the right one.”
This marks the second time Kendrick has graced the Super Bowl Halftime Show stage. In 2022, he was part of
Dr. Dre's West Coast-themed performance, which included
Snoop Dogg,
50 Cent,
Eminem,
Anderson .Paak and
Mary J. Blige. It wound up winning three Primetime
Emmys for Outstanding Variety Special (Live), Outstanding Production Design for a Variety Special and Outstanding Music Direction.
"Few artists have impacted music and culture as profoundly as Kendrick Lamar," said NFL Head of Music
Seth Dudowsky. "Time and time again, Kendrick has proven his unique ability to craft moments that resonate, redefine, and ultimately shake the very foundation of hip-hop."
Creative direction for Lamar’s performance will be provided by pgLang, while the telecast will be produced by
DPS with Roc Nation. Jesse Collins Entertainment serves as executive producers and
Hamish Hamilton will direct. Roc Nation will also act as the strategic entertainment advisor of the live performance.
Watch Kendrick's video below while we put on our game faces.
