WHAT IT IS: Rising Mexican multi-hyphenate Armenta is quickly establishing himself as a powerhouse in Latin American music with his signature blend of alternative R&B and regional influences. Viral hits co-written by Armenta, like Fuerza Regida’s “TQM” and “Bebe Dame,” have dominated airplay charts, establishing him as one of the region’s most sought-after composers. Collabs with Regida, Peso Pluma and Tito Double P showcase his skill in both production and songwriting.As a singer, Armenta has left his mark with standout tracks like “Aurora” alongside Regida and Grupo Frontera, “Perdición” with Calle 24 and “DiCaprio” with Chino Pacas, further cementing his influence across the genre.
SINGLE: “Feliz Año Nuevo” w/Manuel Turizo
RELEASE DATE: 1/24
LIVE: Making his SXSW debut in March; has been touring with Fuerza Regida, Calle 24, Chino Pacas; special appearances during Tito Double P’s tour
INTERNET: 5.3m+ monthly Spotify listeners; 70k+ Instagram followers
PRESS: Participated in Spotify’s La Tierra de Música Mexicana, BMI’s “How I Wrote That Song” panel at Latin Music Week
BOOKING: Street Mob Music
PUBLISHING: Sony Music Publishing
MANAGEMENT: Pablo Casillas & Jesus David Armenta