FIREAID PASSES $100M BENCHMARK

The star-studded FireAid benefit concert is expected to surpass $100m in funds raised to aid those affected by the devastating L.A. wildfires. But stand by for a final figure because the dollars are still rolling in—operators are still standing by. It’s easy to donate at FireAidLA.org, so don’t hesitate.

The event has inspired untold generosity from a wide array of donors—including substantial gifts from the Azoff family, the Eagles, Andrew Hauptman and Ellen Bronfman Hauptman and U2. Steve and Connie Ballmer matched every pledge made during the broadcast—which drew 50m+ viewers on a staggering 28 streaming platforms—and operating costs were offset by the L.A. Clippers.

FireAid was born of a collaboration among Shelli and Irving Azoff and the Azoff family, Live Nation and the Clippers, with Joel Gallen of Tenth Planet serving as executive producer and Rick Krim as talent producer. And man, did they pull it off.

And now, a word from their sponsors.

The show's Presenting Partners were Kaiser Permanente, Live Nation and gaming giant Scopely. The more than 50 brands that made significant contributions included Diamond Partners American Express, AT&T, Capital Group, Netflix, Snap Inc., U.S. Bank, UBS, Venmo and Visa Foundation; Gold Partners AEG Presents, DIRECTV, Goldman Sachs, HBO, Intuit, Starbucks, YouTube and the Verizon Foundation; and Silver Partners CalHOPE, Prime Video and Amazon MGM Studios, JPMorganChase, Salesforce, the Schuman Family Foundation, SiriusXM, Sony Honda Mobility, Spotify and TikTok.

You can still watch the benefit on your favorite streamer. Unless your favorite streamer is The Golf Channel. You know who you are.