WHAT IT IS: This Wasn’t Meant for You Anyway, the acclaimed debut album from South Londoner Lola Young, crackles with kinetic energy and is lyrically fueled by rage, passion, narrative flair and comedic derision. In 2024 Young completed two sold out U.S. tours, which included prime slots at Lollapalooza and other fests. “Messy” is now Top 25 on the Hot 100 and #1 Most Added at Pop, while other album tracks register huge gains. With more new music on the way, continued exposure from her feature on Tyler, the Creator’s “Like Him” and her Coachella debut, 2025 is shaping up to be a big year for Young.
ALBUM: This Wasn’t Meant for You Anyway
RELEASE DATE: 6/21/24
SINGLE: “Messy”
TV: Fallon performance (1/21), generated 16.3m+ views on TikTok
LIVE: EU tour (2/13-3/3); Coachella, Rock Werchter, Lollapalooza Paris, Reading and Leeds
INTERNET: “Messy” #1 TikTok Top 50 (two weeks), 1.3m+ TikTok creations, 280k+ Instagram creations; official music video jumped 13m to 18m views in a week, new daily views peak of 787.6k+ views; added to the cover of Today’s Top Hits, Today’s Hits, Pop Rising, more
RADIO: #1 Most Added at Top 40; Top 20 AAA, Top 25 Alternative, charting at Hot AC at presstime; Audacy Launch Artist; Alt Nation Impact Track
PRESS: Consequence, Variety, Grammys (“25 Artists to Watch”), Sixtysix (cover), more
BOOKING: Kirk Sommer, Lucy Dickins, Alex Bramwell & Chris Payne/WME
PUBLISHING: Sony Music Publishing
MANAGEMENT: Nick Shymansky & Nick Huggett/Day One Music