Katy Perry and
A Tribe Called Quest are the latest artists hoping to crack the overheated NFT market. But unlike some dude in his mom's basement aiming to wheedle a milly for his squiggly drawing, they've got a pretty solid foundation.
Perry’s first digital collectibles will feature content from her upcoming “Play” residency at the new
Resorts World Las Vegas hotel, which kicks off in December. Perry has partnered with the
Theta Network, a climate-friendly multimedia marketplace built on blockchain (to you NFT newbies, creating NFTs and mining cryptocurrency by traditional means requires a frighteningly large amount of power and is thus ecologically horrendous). Theta has secured funding from the likes of
CAA,
Sony Innovation,
Samsung and
Google. Fans can pre-register and be notified of the first NFT drops at
Katy.ThetaDrop.com.
Tribe’s effort is in conjunction with
Royalty Exchange, the largest platform for buying and selling royalties, on which owners can sell their future payments to investors as alternative assets. The auction began
here on 6/30; buyers will receive royalties from the hip-hop legends’ first five albums. Can I kick it? Yes you can.
