UPDATE: In anticipation of
Drake's
Certified Lover Boy, billboards have been erected in cities across the globe teasing features of artists from that area. In Chicago, a billboard shouted out
Lil Durk; Atlanta teased
Future,
Young Thug,
21 Savage and
Lil Baby; California mentioned
GIVĒON and
Ty Dolla $ign; and in New York "The Goat" was teased, leading fans to believe
Jay-Z is on the album.
The OOH marketing was not limited to the U.S.; there's a billbaord in Nigeria that says "
Tems is on
CLB."
Are we in for more surprises from Drake? Stay tuned.
After sneaking a tease onto
SportsCenter last week,
Drake confirmed on Monday morning that his hotly anticipated
Certified Lover Boy (
OVO/
Republic) will drop this Friday, 9/3, setting up another monster week of activity.
Drake first announced the project in mid-2020, teasing that it would arrive in January 2021. However, having worked on
CLB throughout the year, he'll once again deliver an album on the heels of a
Kanye West project amid a highly publicized feud between the two superstars.
Happy holiday weekend!
