Throughout the month of May,
Amazon Music is celebrating Asian Pacific American Heritage Month with a series of events, content, API-focused playlists and more.
In addition to exclusive releases from artists like
thuy,
mxmtoon,
WOOSUNG and 2022
Grammy winner
Kalani Pe’a, Amazon Music joins forces with
AEG, the
Recording Academy L.A. Chapter,
Gold House,
Pacific Bridge Arts Foundation and
Transparent Arts to present the third annual
IDENTITY livestream.
Featuring performances from mxmtoon, thuy,
Su Lee and
B.I, the event takes place on 5/28 at the
GRAMMY Museum and will be livestreamed via the Amazon Music channel on
Twitch. Co-hosted by
Dumbfoundead and
Sherry Cola, the evening also includes PSAs and panels from API community members like
Guapdad 4000,
MIYAVI,
Liza Soberano and
Rhea Raj, among others, and celebrates the PBA’s scholarship
programs.
“Our team not only amplifies API creators during APAHM, but year-round, to honor and celebrate their contributions while uplifting our community,” said
Frankie Yaptinchay, Senior Project Manager of Audience Development & Creative Partnerships for API creators at Amazon Music. “This year, we are honored to continue to support the Pacific Bridge Arts Foundation by supporting the GRAMMY Camp scholarship program to help develop the next generation of API creatives and music executives.”
Additionally, Amazon Music has partnered with
88rising to release a short film highlighting Korean Canadian artist/producer/multi-instrumentalist
Luna Li, which arrives on 5/20 via the Amazon Music app, as well as collaborated with the
Asian American Girl Club to create exclusive new merch and will debut the second installment of the
IYKYK iteration of the ongoing
Group Thread panel series via Twitch.
