The Weeknd will take
TikTok into augmented-reality territory as
Republic Records and AR streaming company
Wave present
The Weeknd Experience on 8/7.
A digital avatar will represent The Weeknd in what TikTok is calling its “first-ever in-app cross reality experience.” Viewers will be able to interact with the singer while he performs.
The Weeknd’s show will be a fundraiser for charities focused on racial equality; TikTok will match donations. Proceeds from exclusive concert merch will also go to charity. The show starts at 8:30pm ET.
Wave, founded in 2016, has done shows with
John Legend and
Tinashe. They’re accepting RSVPs for the show
here.
UPDATE: The Weeknd revealed to fans that a new collaboration with the late
Juice WRLD will be arriving Thursday night. Following some teasing of a possible collab between the two stars last year, fans will finally get to hear their highly anticipated effort.