BEY, NFL, NETFLIX
SCORE BIG ON XMAS

Beyoncé’s halftime performance during the Baltimore Ravens-Houston Texans Christmas Day game on Netflix drew an audience of 27m, surpassing the number of viewers for either game streamed by the platform on 12/25.

A double-header, Netflix’s NFL debut opened with the Kansas City Chiefs’ stomping of the Pittsburgh Steelers. The gridiron clashes averaged an audience of 24m+, which made them the most-streamed NFL games ever, according to Nielsen data provided by Netflix.

There’s big, and then there’s gargantuan: 123.7m viewers watched Super Bowl LVIII between the Chiefs and the San Francisco 49ers on CBS in February. By comparison, the network’s Grammys telecast a week earlier drew 16.9m.

The games kicked off Netflix’s three-season deal with the league. It will stream at least one game on Christmas 2025 and 2026. In related news, HITS editors are approaching new personal bests in streaming shows from their moth-eaten couches and are legendary for their consumption of holiday carbs.