LIVE FROM THE U.K.: A VR SERIES

Live Nation has teamed with virtual reality company MelodyVR to launch another concert series in the U.K., this time from the O2 Academy in Brixton. The shows, held while the coronavirus restrictions remain in place, will be ticketed and available to view at home for anyone with a smartphone or Oculus VR device.

Live From O2 Academy Brixton promises to deliver world-class production values. Fans will be able to select the vantage point from multiple spots within the venue to on stage with the artists themselves. The line-up will be announced soon.

It follows the arrival of Live Nation's drive-in concert series, which will see artists including The Streets, Kaiser Chiefs, Ash, Brand New Heavies, Gary Numan and Lightning Seeds performing across 12 U.K. venues beginning this month.

Denis Desmond, Chairman Live Nation U.K., said the series “will connect artists with fans globally through the latest and exciting 360° VR technology, direct from a purpose-built studio set within this iconic and world-famous venue.”

The news follows Wireless Festival’s virtual incarnation, Wireless Connect, which concluded earlier this week. Delivered by Festival Republic (which is 50% owned by Live Nation) and MelodyVR, the three-day 360° event featured new performances from 70 artists from London and L.A. More than 132,000 fans tuned in from over 34 countries.