Reservations platform Lyte has driven a shift from tickets to reservations for Las Vegas’ Life Is Beautiful—headlined by Billie Eilish, Green Day, Tame Impala and Haim—to clamp down on the secondary ticket market.
To attend the festival, slated for 9/17-19, fans must go online and make a reservation; orders are then fulfilled in partnership with the official ticketer for the event. If a ticketholder’s plans change, they are able to exchange their tickets at fair market value and fans holding reservations are first in line to receive the returned tickets.
Lyte is also working with the 30-plus artists represented by Mint Talent Group.
