Columbia's
The Kid LAROI joins the upper echelon of rhythmic pop stars as he completes his
F*ck Love project with the addition of six more tracks. Hot off the #1 instant smash "Stay" f/
Justin Bieber, a shift to new management and a major festival set at
Rolling Loud, LAROI is enlarging his footprint in key areas.
With Tuesday's additional sextet, LAROI's
F*ck Love expands to 35 tracks. Its first chapter was released in July 2020, with "Go" f/
Juice WRLD among its 14 songs. Chapter two, the
Savage deluxe edition, appended seven new tracks, including singles "So Done" and "Without You." The latter just hit #1 at Hot AC.
As it stands,
F*ck Love is at 1.1m+ in total activity. Expect that number to multiply with "Stay" surging as LAROI adds another touchdown to his total.
Columbia and LAROI's deluxe-EP strategy—much like the deployment of deluxe album editions designed to increase sales figures and deliver more content to hungry streamers—has been a critical component of the Australian singer/rapper's rise over the last year. Recent breakthroughs
H.E.R. and
GIVĒON also used an accumulation of EPs as part of their development.
To celebrate the occasion of
F*ck Love's completion,
Ron Perry is gifting
Scooter Braun with a custom pair of blood-filled
Nike knockoffs.
