With expectations already sky-high for
Taylor Swift’s
THE TORTURED POETS DEPARTMENT, the
Republic megastar upped the ante when she decided to drop a secret double album at 2am on Friday. Based on first-day activity, it is clear that
TTPD will debut north of 2m units, surpassing incredible opening weeks from
1989 (Taylor’s Version) and
Midnights to become Tay’s biggest debut of her career.
By even the most conservative projections,
TTPD will shatter the first-week streaming record held by
Drake's
Scorpion for nearly six years. The 31-track
Anthology is projected to do more than 800m first-week streams, with upside.
Scorpion opened in July 2018 with 746m on-demand plays. All-in first-day U.S. streams for
TTPD topped a quarter of a billion while the album set a global record at
Spotify with 314m opening day listens.
TTPD will be Swift’s seventh album to open at 1m+ and the third over 1.5m—the latter figures all occurring within the last two years. Not too shabby.
Taylor Swift,
THE TORTURED POETS DEPARTMENT (
Republic) 2m+
Pearl Jam,
Dark Matter (
Monkeywrench/
Republic) 55-60k
