WME's Rob Beckham was the lucky winner of the inaugural Pie in Your Face Challenge, raising more than $13k for Team Walkin' Row in support of the Leukemia & Lymphoma Society’s Light The Night Walk. Overall, the event raked in $41,264 for the organization.

Who woulda thought the activity was so lucrative? We can only imagine how stuffed our wallets would be if we charged a few bucks to everyone who wants to chuck stuff at our faces.

Pictured above are WME’s pie-thrower Greg Oswald, WME client & pie thrower Chris Young, Beckham, BMLG’s John Zarling (2016 Middle Tennessee Light The Night Walk Chair), LLS’s Jeff Parsley, Loeb & Loeb’s Tiffany Dunn (Middle Tennessee LLS Executive Committee) & WME pie-thrower Patrick Whitesell.

Members of Team Walkin' Row not pictured include BMLG's Scott Borchetta, Paradigm's Curt Motley, Sony ATV's Troy Tomlinson, Warner Chappell's Ben Vaughn, BMG's Kos Weaver, Sandbox's Jason Owen, FBMM's Mary Ann McCready, CAA's John Huie, Grand Ole Opry's Pete Fisher and Warner Nashville's John Esposito.