WHAT IT IS: The Louis Vuitton Don has broken out a new brand, and it’s newcomer Desiigner. Breakout single “Panda” from the newest G.O.O.D. Music/Def Jam signee is taking the industry by storm. In just two months, Desiigner has gone from the virtually unknown to an Internet sensation; the hit has garnered more than 10m streams and plays between SoundCloud, YouTube and Spotify alone. It earned him a featured spot on Kanye West’s latest project, The Life of Pablo. ALBUM: TBA
SINGLE: “Panda”
LIVE: SXSW stops at Fader Fort, Def Jam/Hip Hop DX Stage, Revolt Stage
INTERNET: 45k Twitter followers, 4.5m official video views
RADIO: Impacting Urban radio 3/7, Rhythm radio 3/29
PRESS: XXL, Fader, Hot New Hip Hop, Complex
PUBLISHING: L.O.D. Publishing/ BMI
MANAGEMENT: Zana Ray/G.O.O.D. Music