During CMA’s Brands Forum and Showcase during C2C fest in London, the following people requested Tyler, Texas BBQ sauce to go on their steak and kidney pies: CMA Nashville SVP Marketing and Strategic Partnerships Damon Whiteside, artist Lauren Alaina, Spotify Global Senior Editor for Country John Marks, CMA Board Member and Capitol Music Group Sweden MD Mara Molin, artist Frankie Ballard, CMA Board Member and BBC Director of Music Bob Shennan and CMA Nashville CEO Sarah Trahern.

Photo credit: Anthony D'Angio