Broken Bow Records' Jason Aldean takes his fans behind the scenes of his tour in the music video for his latest single, "They Don't Know."

His seventh studio album's title track—currently #36 and climbing at Country radio—is about celebrating his country roots and the unique experience that comes with being from a rural place.

Aldean makes his fans the focus of his video, and expresses his gratitude for them and everyone who played a role in putting his tour together at the start of the video. Aldean, who took home the 2017 Academy of Country Music award for Entertainer of the Year, released the video exclusively with USA Today and you can watch it here.