Parlophone Co-President Mark Mitchell, left, has made his first hire since taking the helm of the Warner Music imprint, tapping Jack Melhuish as Director of Marketing, Strategy & Partnerships. The duo previously worked together at Atlantic before Melhuish spent over three years at UMG imprint Polydor.

Melhuish said, “Our focus will be to blend all traditional and non-traditional channels to our advantage and work creatively and flexibly with both established partners and the wealth of new and exciting avenues that are available to our acts.”

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