Marketing expert and long-time UMG U.K. exec Mike Rivalland has been promoted to General Manager at Virgin EMI as the label enjoys a particularly exceptional run of success. The imprint has two new albums in this week's Top 5 and recently boasted a record breaking 10 singles in the Top 20.

He succeeds Tom March and Clive Cawley who were formerly joint GMs; March is now co-President of Polydor and Cawley is MD at Virgin.

Rivalland, alongside his campaign management team, has made a significant contribution to a purple patch for Virgin EMI. The Top 20 singles feat was in part due to Virgin's urban roster, overseen by Rivalland, which includes Russ, Tion Wayne, Krept + Konan, MoStack and Hardy Caprio.

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