Polydor/Interscope’s Celeste has been crowned winner of the BBC Sound of 2020, adding another coveted accolade to a growing surge of recognition alongside her BRITs Rising Star crown.
It's also another win for Universal U.K. imprint Polydor, which has been on a hot streak lately.
Celeste—a British/Jamaican soul singer—joins the likes of Adele, Sam Smith and Ellie Goulding in achieving the double-win of Sound Of as well as well as Rising Star (previously Critics' Choice). She was one of three Polydor artists in this year's BBC Sound Of Top 5 alongside Interscope’s British artist Yungblud, who came in at #3, and Irish rock group Inhaler, who were placed at #5.
Universal had four out of five acts in the shortlist as Island-signed band Easy Life was #2. London singer/songwriter Joy Crookes (Relentless) came in at #4.