Who are the new acts
UMG U.K. is making a priority this year? We’re glad you asked. Read on for the lowdown on soulful singer/songwriter
Celeste, Irish band
Inhaler, candid pop artists
Mae Muller and
Lola Young, and alt group
Easy Life.

Signed to
Polydor, Celeste is the name on everyone’s lips after she won BRITs Rising Star and BBC Sound of 2020. She has a key moment coming up at the BRIT Awards, where she’ll be the first Rising Star nominee (previously named Breakthrough) to perform at the ceremony. Soul greats like
Amy Winehouse,
Etta James,
Ella Fitzgerald and
Otis Reading inspire this singer who grew up in the seaside British town of Brighton; she was born in L.A. She has released four EPs and her debut album is expected sometime later this year. In terms of stats, she reached the Top 40 on
Apple Music two days after launch of her latest single, “Stop This Flame,” which is up to 2.4m streams globally, thanks in part to support on 28 New Music Friday playlists worldwide. Live wise, she plays the 2k capacity
O2 Shepherd’s Bush Empire in London at the end of April. Management is
Duncan Ellis and
Ben Smallwood at
Atlas Artists and publishing is
Warner/Chappell.

Polydor also have rock band Inhaler, who have strong lineage with
Bono’s son,
Elijah Hewson, as frontman. Influences span
The Stone Roses,
Joy Division and
The Cure. They’ve released five singles so far, which have racked up 7m streams, and a debut album is in the works. Inhaler were voted #5 in the BBC Sound Of Poll and saw their streams shoot up over 200% as a result. They are carving out a strong live trajectory thanks in part to support slots with
Noel Gallagher’s High Flying Birds,
Courteeners,
Kasabian and
DMAs. A forthcoming headline tour across Ireland, U.K. and Europe will visit London’s 1k capacity
Heaven in February. Management is
Simon Moran and
Conrad Murray at
SJM and publishing is
BMG.

The
Capitol U.K. team have high hopes for London artist Mae Muller, who is becoming known for confessional candid pop. Influences span
H.E.R,
Julia Michaels,
Florence Welch and
Dixie Chicks. She. has had radio, media and DSP support across the board and has racked up more than 24m streams and 5m
YouTube views for a string of singles and a soft album release for
Chapter 1, which arrived in April. Her new single, “Therapist,” is out now. She’s released a song with
Ms Banks, and has been in writing sessions with
Jimmy Napes (
Sam Smith,
Clean Bandit),
Two Inch Punch (
Rex Orange County,
Rag’N’Bone Man, Sam Smith),
Oak (
Rihanna,
Ariana Grande),
Sir Nolan (
Justin Bieber,
Nick Jonas) and
Illangelo (
Drake,
The Weeknd,
Post Malone). Her upcoming February European tour dates include a show at Heaven in London, and she played to more than 350k fans supporting
Little Mix on their sold out 32-date U.K. and Ireland tour last year. Management is
Gabrielle Sky who has teamed up with
Modest! and publishing is
Downtown.
Island artist Lola Young is a 19-year-old singer-songwriter from South London. She’s backed by an expert management duo—Amy Winehouse’s first manager (and
Lucian Grainge’s nephew)
Nick Shymansky and
Nick Huggett, who signed
Adele,
Dizzee Rascal and
M.I.A. She released her debut song, “6 Feet Under,” in September, which received support from
Apple,
Spotify,
BBC Radio,
Capital Xtra and
Beats 1. Champions include
Annie Mac,
Mistajam,
Gilles Peterson and
Jo Whiley. Her debut project,
Intro, was released in November alongside a three night sold-out residency at
The Scotch of St James in London. Stay tuned for further releases starting in February. Publisher is
Sony/ATV.

Island band Easy Life are a five-piece from Leicester who recently landed at #7 on the U.K.’s Official Albums Chart with their third mixtape,
Junk Food. They trade in chilled out hip-hop infused indie pop, and have been compared to
Arctic Monkeys,
Rex Orange County, and
Glass Animals. They were named runners-up in the BBC’s Sound of 2020 poll, headlined BBC Introducing at
Glastonbury, and have played
Coachella,
Governors Ball,
SXSW,
Boston Calling and
Hangout Festival. They’ve also been tipped in all the “ones to watch” lists from
Vevo,
Deezer,
Sunday Times,
NME and
DIY. Management is
Ollie Slaney (freelance) and publisher is
UMPG.