Warner Music U.K.’s ADA has partnered with another new label, NEVER SEVEN, for a global distribution deal. The imprint is co-founded and led by Jasmine Srih, George Quann-Barnett and UROK’s Sam Eldridge.

Srih is an artist manager/label exec with history at Universal, Ninja Tune and Boiler Room. Quann-Barnett has experience in marketing and A&R having spent time at Virgin EMI and Polydor, where he was most recently Junior Marketing and A&R Manager.

Warner Music U.K. boss Tony Harlow said the partnership "allows us to not only extend our relationship with Sam, but enables us to keep championing independent voices that deserve to be heard."

The first two releases from NEVER SEVEN are the sophomore EP from multi-faceted London Joviale, Hurricane Belle, and the debut EP from San Francisco-based artist Kezia, Claire.

The NEVER SEVEN news is hot on the heels of a deal between ADA and Eldridge and Becky Richardson’s Foundation FM Records, an offshoot of independent community radio station Foundation FM, set up to help address gender bias and boundaries in broadcast and champion female talent in the underground music scene.