Thursday, December 16, 2021
As the year winds down, here are a handful of acts who've started to buzz and are looking to make a lot more noise in ’22. You'll note that most of these are in the pop/rock mode, which appears to be gaining new strength.
EMMY MELI: The 20-year-old SoCal native started at
TikTok,
then took off at the DSPs; her “I AM WOMAN” (
Disruptor/
Arista; not to be confused with the
Helen Reddy chestnut) is at nearly 28m worldwide streams on
Spotify and has now been added to
SiriusXM’s
Hits 1. With a big voice and brash presence, Meli will be a pop contender at the dawn of the new year. She’s repped by
Aaryn Deal for management and
CAA for booking.
THE WALTERS: This Chicago band, on
Warner, dropped the creamy pop-rock ditty “I Love You So” in 2014. But thanks to the magic of TikTok, the song’s come roaring back—in fact, it’s at 216m worldwide on Spotify alone. Managed by
Rob Cavallo and
Alex Brahl,
the troupe’s recent sold-out shows at the
Bowery Ballroom and
The Regent have amped up anticipation for their upcoming appearance at L.A.’s
Wiltern.
Greg Horbal at
APA has them for touring.
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VUNDABAR: This unsigned alternative-rock trio from Boston dropped “Alien Blues” in 2015 but TikTok has supercharged it; the song has racked up nearly 44m Spotify streams. A new album (on indie
Gawk) is slated for February. After a fierce courtship by the majors, the band forsook a big label deal in favor of a pact with Swedish distribbery
Amuse. They’re currently between managers and repped for touring by APA’s Horbal and
Andrew Ellis.
JESSIE MURPH: With a velvet-and-sandpaper voice and emotive delivery,
Disruptor/
Columbia’s 17-year-old singer/songwriter could be the next big name in bedroom pop. Her “Always Been You" has amassed nearly 13m streams, and she has several other songs that are almost as big, indicating a true developing-artist story. She’s also been selling singles in impressive numbers. Murph is repped for live by
Cheryl Pagilerani and
Jeffrey Hasson at
UTA.
AUSTIN GEORGE: Another TikTok breakout who moved swiftly to Spotify, this 20-year-old Dallas singer/songwriter’s “Hands on You” (on
Brandon Silverstein’s
S10 Records and
Avex’s
SELENE) is already getting test spins and love on
KIIS-FM and
KMVQ, with much Spotify support on top playlists like
Pop Rising,
New Music Friday and
Pop Sauce.