Big Machine Label Group has upped Erin D.D. Burr to VP of Communications.

In her nearly 12 years since joining BMLG from NSAI, Burr's media strategies have played a key role in the careers of Reba McEntire, Carly Pearce and Florida Georgia Line, among others.

She’s also contributed to opportunities for Sheryl Crow and Ray Wylie Hubbard and works with acts like Tyler Rich, Eli Young Band, The Cadillac Three and Riley Green, as well as newcomers such as Laci Kaye Booth and Heath Sanders.

“Erin Burr’s commitment to creating and executing media campaigns is unmatched,” said BMLG’s SVP of Communications, Jake Basden. “This incredibly deserving promotion to Vice President is a nod to the past and a celebration of a bright future.”

“I am grateful for the opportunity to have learned from some of the most charismatic and talented creators throughout my time at Big Machine,” added Burr. “Thank you to Scott Borchetta for the space to discover career-defining moments with iconic artists, those leading a new generation and all who dream beyond genre boundaries.”

Photo Credit: Katie Kauss