TJ Landig, who oversees
Warner Records’ partnership with
88rising, has been promoted to SVP of marketing at Warner Records. Based in Los Angeles, he reports to EVP of Marketing & Artist Development
Dionnee Harper.
During his 16 years at the label, Landig has notably handled campaigns for
Joji,
Deftones and
Mac Miller.
“TJ is an expert marketer who knows how to take a hit and turn it into a moment,” Harper said. “He’s played a key role in so many incredible campaigns that have helped break new acts and really make an impact for our artists. As we continuously evolve and strengthen our marketing capabilities, we’re lucky to have a thoughtful, imaginative leader like him in our ranks.”
Landig joined Warner Records in 2006 as an A&R intern and Radio Promotion assistant before moving into the Marketing department, where he worked his way up from assistant. During that time, he led marketing campaigns for
Zach Bryan,
Nessa Barrett,
Deftones and others.
Landig was also instrumental in creating a strategic partnership between rapper
IDK and
Harvard University and in February, he orchestrated the launch of a fashion campaign with Deftones and
Marc Jacobs.
Landig's promotion comes a few weeks after the fifth anniversary of his appearance in
Noisemakers. We're pleased the Warner brass didn't hold that against him.
