VRTCL UPS TWO

Create Music Group's viral marketing agency VRTCL has upped Imani “Mango” Lewis to director of Music and Jenn Rilloraza to director of Brands & Content.

Both will report to Flighthouse Media CEO Ash Stahl.

Lewis will lead the overall strategy and operations of the music and social teams, interacting with artist-management teams, label A&Rs and social-media directors. Lewis’ promotion comes on the heels of her influencer campaign for Lil Durk’s “All My Life.”

Rilloraza will continue to focus on developing the company’s overall strategy, operations and brand for the Content team. She previously oversaw TikTok campaigns for Insomniac Events, (RED) x Beats by Dre, Cardi B's Whipshots and others.

“Imani and Jenn have a history of working closely with artist and commercial brands to authentically amplify their messages,” Stahl said. “They will play key roles as we expand our digital-marketing business and bespoke-content enterprises.”