Carter, who began his career in 2006 at the age of 16 as a club promoter, currently represents a roster that includes Ne-Yo, Keyshia Cole, Key Glock, BigXthaPlug, 2 Chainz, Mario and Juicy J.

What’s the biggest challenge facing the live-music industry?

The operational cost of touring and how quickly it’s gone up since COVID.

Name a music figure you admire.

The late Young Dolph. No matter how big he got, he always made time for everyone around him. He was truly an amazing human being.