Lopez Negrete leads branding partnerships for CAA’s Latin-music clients, including RBD, Enrique Iglesias, Ricky Martin, Peso Pluma, Jennifer Lopez, Becky G, Anthony Ramos, Grupo Firme and Miguel. He also oversees the agency’s Latino group, which generates new opportunities for clients such as actor Eugenio Derbez and soccer superstar Rafael Márquez.

Best show you saw this year?

A tie between Peso Pluma at Coachella and Feid at the close of his U.S. tour at Hard Rock Stadium.